reading list

𝗝𝗮𝗻𝘂𝗮𝗿𝘆: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽

1. The Making of a Manager: Complete guide for new managers covering all the essential skills.
2. Radical Candor: Focused specifically on the tough skill of providing candid feedback and guidance.

𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

1. Playing to Win: Engaging primer on business strategy packed with case studies.
2. Good Strategy Bad Strategy: Goes beyond surface-level strategy tips to examine the fundamentals of strategic thinking.

𝗠𝗮𝗿𝗰𝗵: 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴

1. Storyworthy: Practical tips for crafting sticky business narratives.
2. Tell to Win: Mastery of storytelling across fields based in science and practice.

𝗔𝗽𝗿𝗶𝗹: 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

1. The Innovator’s Dilemma: Explains how innovations disrupt established markets.
2. Crossing the Chasm: Focused on marketing disruptive innovations to mainstream customers.

𝗠𝗮𝘆: 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

1. Measure What Matters: Everything you need to know about implementing OKRs.
2. How to Measure Anything: General introduction to measurement strategy and analytics.

𝗝𝘂𝗻𝗲: 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻

1. Trustworthy Online Controlled Experiments: Laser focused on improving A/B testing methodology.
2. Lean Analytics: Examines controlled tests in the context of overall data strategy.

𝗝𝘂𝗹𝘆: 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

1. Escaping the Build Trap: Helps fix broken agile processes on a macro level.
2. User Stories Applied: Tactical user story tips for agile requirements management.

𝗔𝘂𝗴𝘂𝘀𝘁: 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸

1. The Five Dysfunctions of a Team: Overcoming common pitfalls for healthier team dynamics.
2. Team of Teams: Collaboration and alignment principles for large-scale organizations.

𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿: 𝗗𝗲𝘀𝗶𝗴𝗻

1. The Design of Everyday Things: Tactical tips for designing intuitive, user-friendly products.
2. Change by Design: Explores design thinking principles and innovation processes.

𝗢𝗰𝘁𝗼𝗯𝗲𝗿: 𝗦𝗮𝗹𝗲𝘀

1. SPIN Selling: Structured 4-step sales methodology.
2. The Challenger Sale: Focuses on leading sales conversations with deep insights.

𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿: 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆

1. Hooked: Useful techniques for driving habit formation and user engagement.
2. Design for Behavior Change: Broader view of applying behavioral psychology across domains.

𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

1. Building a StoryBrand: Learn to crystallize your brand narrative.
2. Traction: 19 actionable marketing channel strategies.