Defense strategies Position defenseprotect the shire – or defend and reinforce your most established product.like Coca Cola spending on brandFlank defensedefend vulnerable areas a.k.a flanksiPhone SE for price sensitive segments, Uni- -lever bottom of pyramid in IndiaPre-emptive defenseDisrupt competitors before they act with pricing strategies, loyalty programs, aggressive marketing, or...
1. Executive Summary TL;DR 2. Market and the Customer Target Customers: Who are your target customers? Include demographic and psychographic profiles. Customer Segmentation: Overview of the key customer segments, their needs, behaviors, and pain points. Value Proposition: What is the value proposition? Describe how your product or service uniquely meets the needs of your target customers...
Good read from Business insider on the softness in EV business in 2024, what is not working, and how government incentives played out in Norway. Large cars: Automakers argued that this was proof that people wanted only big cars, so they cut small models and made existing vehicles bigger, which made people with smaller cars feel less safe — you get the picture. Range anxiety: Since Americans have...
Founder editor of Wired magazine, Kevin Kelly in his book The Inevitable, talks about some of the technology trends that will shape society and consumption over the next few decades. He identifies 12 patterns – Becoming, Cognifying, Flowing, Screening, Accessing, Sharing, Filtering, Remixing, Interacting, Tracking, Questioning , Beginning. Of these Flowing refers to the technology...