Based on Nikita Bier’s Twitter thread In the world of consumer social, success often masquerades as luck. But behind every “overnight” sensation lies relentless iteration, psychological insight, and ruthless prioritization. The playbook – 🎾 Test Often. Test Fast. The next big idea is overrated. The next 20 small experiments are underrated. Success rarely comes from divine...
Defense strategies Position defenseprotect the shire – or defend and reinforce your most established product.like Coca Cola spending on brandFlank defensedefend vulnerable areas a.k.a flanksiPhone SE for price sensitive segments, Uni- -lever bottom of pyramid in IndiaPre-emptive defenseDisrupt competitors before they act with pricing strategies, loyalty programs, aggressive marketing, or...
Good read from Business insider on the softness in EV business in 2024, what is not working, and how government incentives played out in Norway. Large cars: Automakers argued that this was proof that people wanted only big cars, so they cut small models and made existing vehicles bigger, which made people with smaller cars feel less safe — you get the picture. Range anxiety: Since Americans have...