Categoryinsights

10 themes from Lenny’s Podcast

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The 10 most Important themes from Lenny’s Podcast Activation Is Everything — Slack’s “2,000 messages” moment, Gamma’s 30-second magic. Get users to value fast. Storytelling as a Superpower — Compelling narratives align organizations better than documents. Positioning Is Strategy, Not Marketing — April Dunford’s 5-step framework that starts with competitive...

Insights – Global trade

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Insights: Growth in the trade in goods used to bring the world together, since 2008 that baton has passed to intangibles (data and IP), services (IT and professional services), and people (international students) No country gained more of global supply share than China (see below), and Japan lost the most Barriers to trade in most services are two or three orders of magnitude higher than those...