Target Customers: Who are your target customers? Include demographic and psychographic profiles.
Customer Segmentation: Overview of the key customer segments, their needs, behaviors, and pain points.
Value Proposition: What is the value proposition? Describe how your product or service uniquely meets the needs of your target customers.
Customer Needs:
User 1: [One-line description]
Need 1: [Brief explanation]
Need 2: [Brief explanation]
User 2: [One-line description]
Need 1: [Brief explanation]
Need 2: [Brief explanation]
3. Strategic Goals
Team Mission: What is your team’s mission? (Qualitative statement that encapsulates the purpose and direction of the team.)
Measure of Success: What are your team’s quantitative measures of success? Define the specific metrics that will indicate whether the strategy is successful.
Short-term Goals (0-6 months): Immediate priorities and objectives.
Mid-term Goals (6-18 months): Goals to achieve within the next year to year and a half.
Long-term Goals (18+ months): Vision for the future and long-term objectives.
4. Strategic Pillars AND BIG ROCKS
Pillar 1: [Title] – Short description of the focus area.
Key Initiatives: 3-10 bullet points describing specific initiatives or projects under this pillar.
Pillar 2: [Title] – Short description of the focus area.
Key Initiatives: 3-10 bullet points describing specific initiatives or projects under this pillar.
Pillar 3: [Title] – Short description of the focus area.
Key Initiatives: 3-10 bullet points describing specific initiatives or projects under this pillar.
Pillar 4: [Title] – Short description of the focus area (if applicable).
Key Initiatives: 3-10 bullet points describing specific initiatives or projects under this pillar.
5. Business Model and Drivers
Business Model: What is the business model? Describe how the company stays in business a.k.a makes money
Key Drivers: Identify the factors that most significantly impact the business model’s success, such as customer acquisition cost, lifetime value, or retention rates.
Revenue Streams: Overview of the different ways the product or service will generate income.
Cost Structure: Breakdown of the main costs associated with delivering the product or service.
6. Superpowers
Core Competencies: What are your company’s superpowers? List 3-4 key strengths that differentiate the company in the market.
10. Product Roadmap
Feature Development Timeline: Timeline for developing and launching key product features.
Product Improvements: Ongoing enhancements and iterations planned for the product.
Customer Feedback Integration: How customer feedback will be collected and integrated into the product development cycle.
11. Marketing and Sales Strategy
Go-to-Market Plan: Strategy for launching the product or new features into the market.
Customer Acquisition: Plans for attracting and acquiring new customers.
Sales Strategy: Sales tactics and channels that will be used to drive revenue.
Brand Positioning: How the product/team will be positioned in the market to differentiate from competitors.
12. Metrics and KPIs
Performance Indicators: Specific KPIs that will measure the success of the strategy.
Monitoring and Reporting: How progress will be tracked, reported, and adjusted as necessary.
13. Contingency Plan
Scenario Planning: Different scenarios that could impact the strategy and the corresponding contingency plans.
Pivot Strategy: Conditions under which the strategy may need to change or pivot and how the team will handle it.